First Logic Game With A Real Laser Among Innovative ThinkFun Games Debuting At Toy Fair

The first logic game with a real laser, the first hide & seek toddler game, and the first circle-shaped word game are showcased at the American International Toy Fair by ThinkFun, the world’s leader in addictively fun games that sharpen your mind. ThinkFun is known for Rush Hour®, Zingo!®, Roll & Play™ and other game-changers in the industry.

“A mainstay of our nearly 30-year history is a focus on innovation – developing games that fill an educational need, tap into technology, and sync with societal trends,” said Bill Ritchie , ThinkFun CEO and Co-Founder. “Our games reflect first-ever concepts and designs, collaborations with ground-breaking inventors, and new twists to ignite minds of all ages.”

Available at ThinkFun.com and stores nationwide, new games include:

Laser Maze™ (Ages 8 to adult, solo play, MSRP: $29.99)

Builds: Logical deduction, visual perception

Tweens will cheer for the first logic game with a real laser! Players beam, bend, and split a laser using mirrors and targets to solve 60 challenges. Laser Maze is the brainchild of Luke Hooper , inventor of the chess-like laser game Khet, and features challenges designed by four-time World Puzzle Champion, Wei-Hwa Huang . This powerful, safe game experience unites the heritage of ThinkFun’s logic puzzles with the latest in high-tech.

Hello Sunshine!™ (Ages 18 months to 3 years, two or more players, MSRP: $19.99)

Builds: Confidence, motor skills, positional concepts

For the first time, hide & seek and plush toys – two toddler favorites – are brightly matched in an active play game. Parents and toddlers take turns hiding and finding Sunshine, a soft, huggable toy. As they excitedly seek Sunshine or hide it with glee, toddlers learn positional concepts such as NEXT TO, BEHIND, and ON TOP. A great confidence booster, Hello Sunshine! was invented by Bill Ritchie as a companion to Roll & Play, the first-ever toddler game released to rave reviews and two 2012 Toy of the Year nominations.

WordARound™ (Ages 10 to adult, two or more players, MSRP: $12.99)

Builds: Focus, reflexes, vocabulary

Players race to unravel and call out the word in this fast-paced circular card game. Fun for families, it’s a quick study but surprisingly tough, fueling frenzied play and laughter. With its knack for creating fans in an instant, it’s no surprise WordARound was invented by The Herbert Brothers, a filmmaking duo known for their shoestring production of a smash Super Bowl ad.

Swish® Jr. (Ages 5 and up, two or more players, MSRP: $12.99)

Builds: Visual perception, matching, concentration

This transparent card game is the much-anticipated little sibling to Swish, a two-time nominee for Toy of the Year. Young players build spatial awareness as they mentally flip and rotate see-through cards to match shapes.

Math Dice® Powers Practice Edition (Ages 10 to adult, two or more players, MSRP: $7.99)

Builds: Mental math skills, particularly exponents

A new design of Math Dice, the widely acclaimed “Fast, Fun Game of Mental Math,” with a focus on exponents. Invented in 1998 by ThinkFun Co-Founders’ 11-year-old son Sam (now a software engineer at Twitter), Math Dice has sparked a passion for numbers worldwide.